The Advertising Standards Authority ruled in January 2020 that ads from some providers of the latest Down’s syndrome screening test, the Non-Invasive Prenatal Test (NIPT), were “misleading because they were likely to exaggerate to consumers the accuracy with which the test could detect whether the foetus would have the genetic condition.”
We are therefore pleased to have collaborated in the production of facts about NIPT compiled by Colette Lloyd.
Simply click below to download the facts: